There are an ever increasing number of individuals and groups that have new (non business related) websites that rock. Some of them are even lucky enough to have great traffic right off the bat. They can turn this traffic into a money making machine with the process of monetization, which is the newest way of generating additional income by means of a blog or community/group website. We often get asked by individuals with personal blogs or smaller sites, “How can I make money from my site?” …so we took just a few minutes to post this information for monetization or marketing beginners.
When you take the steps to monetize a website, you can better transform a simple web page into a money generating venture. This is one of the most attractive money-making options to a lot of individuals, with its low capital or investment requirements.
There are many ways for you to effectively monetize your website. The easiest and most popular way to do this is to consider advertising the products and services of a certain company (or many companies) through affiliate marketing. Web affiliate marketing is not a complex or a time consuming task. In fact, this can be done on your own with just a little extra time each week. Of course if you cannot find the time or lack the basic skills needed, you can easily find a local marketing expert to help you with monetizing your website.
Below are some of the more well-known and effective methods of website monetization that you can take advantage of:
- Banner Ads: Banners serve as colorful and artistic images that are proven effective in getting attention of the guests that visit that companies site. Banner ads are a better converter than text ads and have a better percentage of conversion. Many companies provide affiliate banner ads. Whenever the banner is clicked on by site visitors, you will get paid a commission. Nowadays, these banners come in a wide variety of shapes and sizes. These also allow people to be more creative with the placement of ads on their own website.
- Pay Per Click: You will surely agree that this method is one of the most popular and most common ways of site monetization. “Google AdSense” is the most popular PPC service and if implemented properly, can net you a descent monthly commission. After getting setup ,with a PPC ad company, you will have access to code that can get dropped right into your blog. The code and provided links have the ability of generating advertisements related to your page content. Every time visitors click on the ads, they will be redirected to the external webpage. The service provider will track the amount of clicks you have made and you get a monthly commission based on clicks and/or sales.
- Pay Per Impression: This website monetization approach is quite similar to the pay per click. However, this method generates income by getting the guests to just see the ad in addition to click on specific advertisements. You are paid as long as ad is served to a visitor, which is called an impression. Pay Per Impression is a very effective way of monetization, especially if you have high traffic, as every site visit to relevant ads will generate income.
- Data Monetization: Regardless of weather or not you have “quality articles” on your services, products and websites, you can still generate money after you have gathered the most valuable information from site visitors. You can gather very valuable information through questionnaires and surveys. The data can be purchased by companies that are involved in internet research marketing. For more information on Data Monetization, check out this great article from Wired.
If you need help with monetizing your website, give DEV406 a call today at 406-545-2422 or contact us online.