The best way to build your nonprofit email list

Everyone knows that you need to have an email list…right? As a nonprofit, you probably have several email lists already. You might have one for donors and supporters and you probably have one for repeat donors. Many times nonprofits will even have a list of prospective donors who have not yet donated. How you have these lists segregated depends upon your CRM and also your email software, but having these various lists will help you to craft your messages and awareness as well as your fundraising requests.  But, not all email lists are created equal and there are proven ways […]

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5 Advantages of Inbound Website Redesign

Many businesses have issues with their website. We hear about them every day from people looking to do something different. The problems range from things such as: Designs becoming outdated quickly and not having the funds to keep having them redone. Wanting to make improvements but not having the technical know-how. Having trouble figuring out an actual ROI and tracking analytics that actually mean something. Website is not benefiting from current marketing and lead strategies. There is a new solution for issues such as this and it is called an ‘inbound website.’ It doesn’t just solve some of these problems; […]

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5 Tools for Online Fundraising for Nonprofits

Fundraising for nonprofits has always been challenging.  There are a number of ways that you can be using your website to garner charitable donations for your nonprofit. However, that can be part of the problem. So many different things exist to accomplish this task that it can be rather intimidating to find the best tool for you. Here are some of our favorite tools that not only make it easy for donors, they are also affordable for your nonprofit fundraising. 1) Google Wallet Google Wallet makes it easy to access your online donation shopping and history from anywhere, at any […]

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Why Your Nonprofit Needs a Content Management System

In 2017 it can be hard to keep up with everything you ‘need’ to know to maintain your website. Depending upon how web-savvy you are, you may not be aware of Content Management Systems, much less the necessity of having one for your nonprofit website. Never fear. We are here to help. Please read on to discover more about how a good CMS can benefit your organization’s site. First of all, search engines have become picky. They evaluate fresh content on a near constant basis. One of the main functions of a Content Management System (CMS) is to easily create […]

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Increasing the effectiveness of your year-end appeal

As we move into the end of the year, we become aware that for area nonprofit organizations it is indeed the busiest season of the year. This is the time when giving campaigns and year-end giving plans take center stage. In many cases, fourth quarter fundraising is the most important time for proper donor communications. While things get crazy and days fly by like minutes, we have some suggestions to help keep your cool and make sure that your newsletters, updates, and appeals are communicated with maximum effectiveness. Email Segmenting The easiest way to get our your newsletter to potential […]

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