Some SEO agencies see link building as the most important strategy for good SEO. While we feel that a healthy website is the most important factor, it is true that strong authoritative backlinks are very important to your overall SEO. This article will cover some link building strategies.
Building links from authoritative, relevant websites is an essential SEO strategy.
Although there are several pitfalls to consider, if you take a methodical approach and follow best practices, you can take your marketing efforts to another level. Here, you’ll find a few lesser-known ways to increase links, traffic, and conversions.
Cross-Linking
In some cases, the best links you can get are right under your nose. Linking relevant pages to one another can improve each page’s signals when done correctly. While such links might not make a huge difference in your site’s rankings, they can help the search engines find out more about your pages.
Consider inserting links into popular content on pages that need to rank higher. For example, if you have a page on your website dedicated to WordPress Web Hosting, you should link to it from other content on your site, like we just did.
Links should use anchor text that relates to the page being linked to, and they shouldn’t be overdone. Links should be seen and used by the audience. If your internal links are not being used, it may be wise to update them to make them more useful, or not to use them at all.
Reclaim Broken Links
With a tool like Open Site Explorer, you can see how many backlinks your and your competitors’ sites have. The tool provides you with a report that outlines each page’s HTTP status (how it resolves in the most common web browsers).
404 errors and pages that are not live will show up in the report; these broken pages offer a significant SEO opportunity. To fix the problem, you can reclaim links that point to these broken pages by updating them to point to live pages. This shoudl be at the top of your link building strategies list.
Get Additional Links From Sites That are Already Linked to You
While link building is done with the goal of earning unique links, earning other links can still provide benefits. Consider looking at sites that already link to your website and see if you can get more links.
Interviews, resource lists, partnerships, unlinked mentions of brands, and more can all help you achieve multiple links from authoritative websites that already link to you. The search engines don’t like sites that they perceive as ‘spammy’, and excessive links from a single domain could be seen in that way.
Links on useful, relevant, and authoritative sites are great choices, but you shouldn’t go overboard.
Create Marketing Campaigns Focused on Evergreen Content
There’s a saying that goes, “If you build it, they will come”. While it applies to many situations, it usually doesn’t work as far as content marketing is concerned. You may spend hours writing and refining a great article, publish it, and expect an instant influx of traffic, but it doesn’t work that way.
Content promotion is a commonly overlooked part of the marketing process, and various advanced techniques can improve your strategies long after your content goes live. When content is evergreen (doesn’t become outdated), it can be promoted for many years.
With a quick look at Google Analytics, you can find pages that constantly do well from a traffic standpoint. By looking at these pages’ most popular content, you can find important performance indicators to use on your own site.
Work With Local Non-Profits and Give Something Back to the Community
Cause marketing occurs when for-profit companies and non-profits work together for their mutual benefit.
When firms share a single goal, it is a great chance to co-brand and help the community. It’s never advisable to go into a situation with fully self-serving motives; regardless of the outcome of a marketing campaign, partnering with a non-profit is a good way to support the causes you care about most.
Think about the company’s goals in relation to those of other local firms, and find areas where partnerships can be formed.
Start Planning Now
These are just some unique ways you can jumpstart your link building strategies.
Hopefully, these suggestions will help you think of other ways to increase your link count. From reclamation of broken links to promoting your content, there are plenty of places to start. The important thing is to start building links as soon as possible.
We specialize in getting results and building strong SEO campaigns for our clients. If you would like to learn more about how we can help you, take a look at our SEO Services or give us a call lat (406) 545-2422.
