Social media is here to stay. That it is a tool that can be used to benefit your business is an undeniable fact. Gone are the days when social media was considered a passing fad. Think about it; do you actually know anybody who doesn’t have a social media account? Heck most people use social media to get their news, so it is no longer optional for your business to utilize this platform.
There are many way that social media can benefit your business. Read on to find out how.
First of all, you get to know your customers. There are literally billions of people on Facebook Liking things every single day. Facebook tracks these likes (and dislikes) to give you an unprecedented amount of information about your customers. You can find out what your customers like, and how they feel about you and your brand. All this information is available quickly and easily from social sites.
Perhaps one of the biggest keys is increasing brand awareness. On Facebook in particular, people follow the brands that they like and over time, remain more loyal to those brands. This allows you to identify your customer base and work to KEEP your customer base. As every business knows, it is much easier to keep the customers you have than it is to cultivate new ones.
It is much easier to convert leads using social media. In fact, The State of Social Media in 2015 stated that 75% of the businesses that sold on social media reported an increase in sales within 12 months.
Social media allows you to target your ads like you never could through more traditional forms of advertising. If you put out a radio ad in the past, you certainly had no control over who heard it. Nor could you track the results from the people who did. But with social media you can narrow down and target your market based on location, job titles, gender, age, and practically any other demographic you can think of. It is amazing that you can actually reach the customer that you WANT to reach!
Another huge benefit of using social media is that you can easily increase your website traffic and search rankings. It is a snap to use your social posts to drive people to your website. Not only can you get more potential customers to your site, you can increase your ranking with Google’s search engine by having these social ‘interactions’.
An overlooked aspect of social networking is that it allows you to find out what your competition is doing. You can use tools like Hootsuite to set up streams to monitor certain keywords and then use that data to stay ahead of curve, as well as provide things for your customers that you might be missing.
It is certainly easier to share content with social marketing. Not only is it easier, it is fast. By light years faster. People can read about a new product or service that you are offering within minutes of you posting it as opposed to the old days when you places an ad in the newspaper or put out a tv commercial and then had to wait for it to come out.
Maybe one of the most important aspects of social media is that it allows you to build relationships with your customers. You can create a dialog with your customers about an infinite number of topics. It’s not just about advertising your brand or product 24/7. With social media you can interact and reach out to your customers about all kinds of things that build their trust and relationship with you. This helps you retain those customers over time and make sure that they have a positive experience with you and your company.
In short, if you are not utilizing social media to grow your business and brand, you are missing out. Don’t be intimidated by it, there are a number of tools available to help you along the way and once you start, you won’t go back.
DEV406 can help you with your next Social Media Marketing campaign! We have services available to help you properly reach your clients through your own social media channels. We can also get you setup with cost effective advertising on Facebook and Google. Get in touch with us today to setup qan appointment and find out more!